The Beer Now Conference
Beer Now is a new conference that focuses on marketing, tourism, and communications for today’s beer industry. Beer Now takes place in the same venue and immediately following BeerX, SIBA’s annual general meeting.
Beer, of course, has been around for thousands of years and some breweries in Europe have hundreds of years of history. Yet the beer industry is changing and changing quickly. This is affecting not only consumer tastes and the types of beers on the market. It is also affecting how breweries, regions, writers, bloggers, and others market, communicate, and write about beer.
In the United States, the “craft beer revolution” is booming and has permanently changed the industry. In some parts of the world, the revolution is just beginning. In Europe, the industry is attempting to find a good mix between new beers pleasing to a changing consumer palate and traditional styles that represent local culture and history.
But whatever your take on craft beer or the beer revolution, if you are not changing your focus on marketing, tourism, and communications in the beer industry, you are falling behind.
Breweries, Guilds, Tour Operators, Bloggers, and Writers
The Beer Now conference caters to breweries, brewery guilds, tourism promotion organizations, tour operators, bloggers, and writers. We invite you to join us at the first-ever Beer Now conference, March 17 – 19, 2017 in Sheffield, UK!