Beer Now will take place at iceSheffield, which not only has two Olympic-sized hockey rinks but also has meeting and exhibition facilities.
Attendees at Beer Now from outside the area are free to book a hotel wherever they wish. There are a couple of hotels within walking distance of iceSheffield, including the Premier Inn and an ibis hotel.
However, we suggest you book the Novotel Hotel at Arundel Gate in central Sheffield. Not only is this in a nice area of the city but it will be the start of the Thursday pub crawl and drop off point for the Saturday evening dinner. At the time of this writing, non-refundable rates including breakfast are £68 (or £88 with ability to cancel).
You can book directly on the Novotel website or use this special booking.com link which will provide you a £10 discount and our hard-working Sheffield-based marketing person Jules with a £10 commission!
Backup hotels in the Novotel area are the Mercure St. Pauls on Norfolk Street and the Jurys Inn on Eyre Street.