The Beer Now Conference is timed and located to be run sequentially with BeerX, the annual conference of the Society of Independent Brewers.
BeerX hosts a variety of events important to its members, primarily brewers in the UK. These events include SIBA’s National Beer & Business Awards, the organization’s Annual General Meeting, a large number of informative seminars, exciting keynote speakers, and the festival Beer Alive!
All attendees of Beer Now will have free access to the BeerX Expo, “Next Steps for SIBA” talk by managing director Mike Benner, Awards Presentation, and Festival of Beer on Friday, March 17 but will need to register separately to attend other BeerX events. While BeerX is focused only on SIBA’s members and its content is primarily about production, Beer Now is open to any and all attendees from throughout the world and is focused on marketing, tourism, and communications.