The EBBC started in 2011 with an initial conference in London. Subsequent events took place in Leeds, Edinburgh, Dublin, Brussels, and Amsterdam. The conference was the primary gathering of European beer bloggers and writers and provided networking, education, and beer tasting for the past six years.
We at Zephyr Conferences wished to expand the audience for the EBBC by including more beer “communicators”, those who are not writers or bloggers but who communicate about beer every day via their jobs. This includes PR agencies, brewery marketing and communications professionals, brewery associations, tourism associations, and more.
So while Beer Now has an expanded focus in terms of both content and audience, it still serves the core beer blogger and writer audience by focusing on subjects of interest including blogging, writing, social media, and much more. Plus, Citizen Bloggers and Published Beer Writers receive a 50% media discount on attendance.