Beer Now Conference: Previously the Beer Bloggers & Writers Conference

Beer Bloggers, Writers, Social Media Influencers, and Communicators

Agenda

The 2019 Beer Now Conference will take place June 6 – 8 in Great Falls, Montana. We will be adding an Agenda here soon. Please add your email address to the Stay Updated box to the right and find us on Facebook and follow us on Twitter. Previous years’ agendas and speakers can be found in our Archives.

Wednesday, June 5

1:00 PM Overnight Excursion – Visit Helena Montana: Join us for a pre-conference excursion to Helena, Montana, home to four breweries, including the “Small Brewery of the Year” for 2018, according the the Brewers Association.

“In Helena, we like to say that there’s a trail at the end of every street downtown, and a microbrewery (or distillery) at the end of every trail.”

Breweries in Helena:

Thursday, June 6

2:00 PM Drop off from Helena, MT, pre-con excursion.

3:00 PM – 9:00 PM Evening Adventure and Dinner: Dinner provided by our good friends at MacKenzie River Pizza!

Friday, June 7

8:00 AM – 5:00 PM Registration & Expo

9:00 AM Conference Welcome

9:30 – 10:00 AM Introduction – Julia Herz of the Brewers Association: Julia has provided the introduction on every single BBC since its inception and always offers a dynamic presentation of the current state of craft beer and how that is pertinent to beer bloggers.

10:00 – 11:00 AM All-Group Session – TBD

11:00 – 11:15 AM Break

11:15 – 12:15 PM All-Group Session with the NBWA: The U.S. Beer Market: Past, Present and Future: The beer industry has changed dramatically. Brewers, distributors and retailers continue to react to consumers’ demand for innovation in beer while looking quality and affordability. Existing breweries are merging, setting up taprooms and, in some cases, selling to larger players. Distributors are diversifying ways to get beer to a rapidly changing retail market. National Beer Wholesalers Association Chief Economist Lester Jones will examine where the industry has been and where it is headed. He will also help attendees understand the data that shape stories on the growing alcohol beverage marketplace. He will present compelling data and insights to help beer writers better understand the policy, economic and demographic factors shaping the industry in 2019 and beyond.

12:15 – 1:45 PM Lunch on Your Own

1:45 – 2:30 PM Keynote: Josh Noel, Author of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch and How Craft Beer Became Big Business. Josh Noel has written about beer for the Chicago Tribune since 2009. His book won “best book” from the North American Guild of Beer Writers in 2018. Josh is a career newspaper journalist, previously covering crime, travel, education and sports.

2:30 – 3:30 PM All-Group Session with the NY International Beer Competition

3:30 – 3:45 PM Break

3:45 – 4:45 PM All-Group Session with Chimay: Join Chimay, a producer of world class beer and cheese, for a beer and cheese pairing all while learning the history of Bieres de Chimay and Trappist Breweries, as well as how Chimay’s charter classifies them as a charitable foundation.  Did we mention two of the cheeses for this pairing are actually washed in beer during production?  This session is not to be missed!

4:45 – 6:45 PM Beer Expo – The Beer Expo is you opportunity to taste beers and meet representatives from all of our sponsors:

6:45 PM Depart for Dinner: Dinner at Jeremiah Johnson Brewery

Saturday, June 8

Breakfast on Your Own

8:30 AM – 2:30 PM Registration & Expo

9:00 – 11:00 AM All-Group Session: Four 30-minute sessions

  • Never Write a “Brewery Profile” Story Again | Jess Baker, Editor-in-Chief of CraftBeer.com: Have you heard about the new dog-friendly brewery that has yoga on Saturdays? How about the brewery that has a Wednesday run club and a great IPA? Jess is here to talk about why she cringes when “brewery profile” pitches land in her inbox, and what she wishes freelancers would pitch her instead.
  • Building your Blog and your Brand | Kendall and Kim Jones, Washington Beer Blog: A successful brewery is known for more than good beer; it is also a strong, recognizable brand. Whether you’re a blogger, a podcaster, or another kind of influencer, you need to think of yourself the same way. You are a brand. Kendall and Kim Jones will discuss how they identified and grew an audience, capturing and keeping its attention for over ten years. They have even managed to turn the Washington Beer Blog into money-making business, which required more than pretty pictures and clever content.
  • TBD
  • TBD

11:00 – 11:10 AM Break

11:10 – 12:10 PM All-Group Session

12:10 – 1:40 PM Cheeses of Europe: Beer and Cheese Pairing, led by Julia Herz of CraftBeer.com and Charles Duque, Director, The French Dairy Board: You’ll want to download this app, if you don’t already have it. iTunes | Google Play

1:40 – 2:30 PM Lightning Talks

2:30 PM Depart for Montana Brew Fest / Live Beer Social!

3:00 – 4:00 PM Live Beer Social! Sponsored by Montana Brewers Association

Participating Breweries:

4:00 – 6:00 PM VIP at Montana Brew Fest

6:00 PM DINNER TBD

Evening on your own – The Brew Fest and events at local bars last until 2PM

Sunday, June 9

8:00 AM Post-Con Excursion with Discover Kalispell: Kalispell is nestled in northwest Montana and in the heart of the Flathead Valley. It’s also home to some of the state’s newest craft breweries. Here’s a shortlist of what makes Kalispell a perfect excursion destination:

  • Home to Kalispell Brewing Co.; Bias Brewing; Sacred Waters Brewing Co. (opened Nov. 2018); SunRift Beer Co.
  • Kalispell is only 15 minutes north of Flathead Lake, the largest natural freshwater lake by surface area west of the Mississippi River.
  • It’s 15 minutes south of Whitefish, Montana, home to Great Northern Brewing Co. and Bonsai Brewing.
  • Kalispell is the “Gateway to Glacier National Park.” The West Glacier entrance to the Park is only 45 minutes northeast, passing through Columbia Falls (home to Backslope Brewing).

Stay Connected!

Contact Us

info@ZephyrConferences.com ZephyrConferences.com