If you’re a beer writer, blogger, or social media influencer, you’ve probably seen (or written) more than a few stories about breweries embroiled in intellectual property disputes, but have you stopped to consider that legal issues like this have the potential to impact your corner of the industry as well? When it comes to trademarks, copyrights, and what you say about the people and products you’re covering, not paying attention can get you into hot water. Enter Mike Drumm of BeerAttorney.com, who will provide practical information on common legal pitfalls, ranging from copyright and trademark infringement to influencer requirements, and lots in between. Mike and his team work with over 300 breweries nationwide. His expertise and experience with intellectual property issues both in and out of the beer industry provides unique insight into this often overlooked, but extremely key, puzzle piece for writers and content creators.
Not sure what the difference is between a copyright and a trademark? By the end of this session, you will be. Never seen a cease-and-desist letter in person? Good for you! We’ll help you keep it that way. Unclear on what constitutes “fair use,” never mind what “fair use” actually IS? We’ve got you covered. And if all of this has you feeling like anything you say or publish is going to be a can of worms, worry not! They say you have to learn the rules before you break them, but in this case, you’ll want to learn the rules so you DON’T break them. If Weird Al can do it for almost forty years, you can get the hang of it too. (We can say that because it’s true.)
Join Mike Drumm at Beer Now 2021 in Austin, Texas!