This years Beer Now is packed with beer events each day. From beer pouring sessions to after-parties, conference registration includes access to all of the below events except the pre and post-conference excursions, which requires a separate registration. We will post further details on this site as we get them so please be sure to insert your email to the right to receive news updates.
Pre-Conference Excursion to San Marcos
Wednesday – Thursday, November 10-11
You know what pairs well with craft beer? A crystal-clear river to float… Join us in San Marcos for three Texas Hill Country breweries, great food, and, of course, a float down the San Marcos River. Read more about it here. @toursanmarcos
Austin Brewery Crawl sponsored by CraftBeerAustin.com
Thursday, November 10
CraftBeerAustin.com is hosting a North Austin Brewery Crawl for conference attendees Thursday, November 11. Show your Beer Now badge at these breweries and receive the following specials:
5:00 PM | Austin Beerworks | 20% off the entire tab
6:00 PM | Hopsquad Brewing or Circle Brewing Co. | $1 off pints
7:00 PM | 4th Tap Brewing Co-op or Fairweather Cider | $1 off pints
8:00 PM | Adelbert’s Brewery | 1/2 off pints or Celis Brewery | 20% off pints
NOTE: For the breweries listed together, these are very close or next door to each other, so you may choose which to visit during the time slot. Participants must be 21+ to attend. These venues are open to the public; however, the stated discounts are for Beer Now Conference badge holders only (badge pickup available from 4:00 PM – 6:00 PM in our host hotel lobby).
Lightning Talks sponsored by Bell’s Brewing
Friday, November 12
Attendees deliver five-minute, Ignite-style “Lightning Talks”. With 20 slides each advancing automatically on 15-second intervals, speakers have to be on the top of their game to deliver fun, informative, often hilarious talks.
Beer Expo
Friday, November 12
The Beer Expo is your opportunity to taste beers and meet representatives from all our sponsors. This will take place at Vista Brewing.
Welcome to the Republic of Beer. Presented by Czechvar
Saturday, November 13
Grab a beer with Czechvar, the last authentic Czech lager, from the #1 selling beer country, per capita, in the World. We will dive into the history and characteristics of what has made the Czech Republic National Beer what it is today and take you on a tasting experience as you immerse yourself into the Czechvar story.
Shape Tasting with Craft Beer sponsored by Deschutes Brewery
Saturday, November 13
Shape tasting is a sensory technique developed by Patrick Rueter of Dominio IV for describing his wines. In collaboration with Deschutes, this technique was expanded to beer which included the exploration of beer specific icons. Shape Tasting brings together tasting notes (the words) with concept art (the shapes) to illustrate a visual description of beer. Veronica Vega, Director of New Product Development, will share how Deschutes’ was introduced to this concept through our winery connections and how our brewers use Shape Tasting as another form of sensory. Learn how to bring more senses into your next beer tasting by experiencing and practicing shape tasting yourself in an interactive exploration of beer flavor. @DeschutesBeer @deschutesbrewery (FB) @deschutesbrewery (IG) YouTube
Live Beer Social
Saturday, November 13
Live Beer Social has been one of the most successful and fun events at the Beer Now Conference since our first year. You will have the opportunity to try 10 beers in 50 minutes. In each round, a brewery representative will have five minutes to pour his or her beer, describe the beer, and answer questions before moving on to the next table. It is a fast, fun, and crazy beer tasting experience that helps writers practice their tasting and reviewing skills and helps breweries distill their message. Hosted by the Texas Craft Brewers Guild @txcraftbrewers #texascraftbeer
Reception & Dinner at Oskar Blues
Saturday, November 13
Transportation will be provided from Vista Brewing to Oskar Blues for dinner. Return transportation to the hotel will be on your own.
Post-Conference Excursion to Shiner Brewery
Sunday, November 14
Shiner will be hosting a private tour exclusively for Beer Now attendees at their facility and will provide RT transportation, lunch at the Spoetzl Brewery, a tour of the production facility and additional unique experiences including a private tasting with the Master Brewer. A representative from Shiner will be on the bus to and from the brewery and it is legal to enjoy beers on the bus in Texas! Read more about it here.