Are you an expert in producing visual content (photos, videos, and other images)? If not, we have a perfect session for you on the BBC16 Agenda.
Gina Schauland, Social Media and Event Promotions Coordinator at Deschutes Brewing, will share her favorite tips and tricks for staging, capturing, editing, and manipulating digital imagery to create shareworthy visual content. She will also delve into what she calls “snackable photography” – which makes use of audience segmenting and platform utilization to get the right images to the appropriate eyeballs.
Participants will leave with new tips and recommendations for apps and photo editing platforms. We may also explore visual content strategy if time allows.
Gina Schauland has been with Deschutes Brewery for the last 8 years. During that time, she has tour guided, poured beer, helped execute events, and provided extraordinary experiences to fans through email, blogs, online newsletters, website updates, all of the brewery social channels, over the phone, through hand-written letters, swag mailings, cooking with beer recipe creations, at events in person, and through photography. In addition, she has been on the sensory panel for the last 5 years drinking beer every morning and providing feedback to the quality and brewing team so the beer tastes fantastic for craft beer fans every time (rough job, eh?).
Gina is also creator and President of the Central Oregon Beer Angels, a group of women beer lovers that started back in 2012. She is excited to be a part of her second Beer Bloggers & Writers Conference in 2016. Cheers!