Finding a good hotel partner is key for any conference. For the 2016 European Beer Bloggers & Writers Conference, we really lucked out to find not only a lovely hotel in an ideal location but one with a rich history in craft beer. Please help us welcome the Mercure Hotel Amsterdam City as our host this year and find out what makes them a special place for our attendees to experience.
Locally Inspired
When visiting Amsterdam, you will find your ideal base in Mercure Hotel Amsterdam City! From here, you’re able to reach all the hotspots of the city in no-time and you will find all the services and comfort you need to relax after an inspiring day.
The 368 modern rooms are fully equipped; the Business Room is characterized by modern design with a local twist, combined with business comfort. A double bed, spacious desk and a luxurious bathroom with rain shower make sure your stay is comfortable. In the Privilege Room you will find extras like a newspaper, stocked mini bar, Nespresso coffee-making machine, a bathrobe and free, unlimited Premium Wi-Fi.
On top of that, the hotel is ideally suited for people who like to enjoy life. After a long day it is lovely to rest in the fitness or wellness area, with sauna and Turkish steam bath. Needless to mention, the hotel takes very good care of the well-being of their guests; in the trendy Restaurant Lounge FLOOR you can enjoy a good cocktail, a local craft beer or taste one of the delicious French dishes, prepared with local ingredients.
Of course you can also enjoy the beautiful (heated) terrace, overlooking the water. Rather taste the atmosphere in the city centre of Amsterdam? From here you can take a boat shuttle, taking you across the Amstel River downtown.
Around Beer
Showcasing local cultures is one of the Mercure brand’s goals, and getting to know a country often depends on finding out what the people living there eat and drink. Mercure Hotels in the Netherlands has based its magazine, Around Beer, on that idea. This long-term project has inspired the teams. “We wanted to come up with an idea that not only pointed out the ‘locally inspired’ spirit of Mercure Hotels but also emphasizes on the strong F&B image our Mercure Hotels have.” Shanna Holthaus, Marketing Manager, says about how the project started. “Unfortunately, unlike other countries, we do not have many vineyards in The Netherlands.”
What the Dutch lack in vineyards they make up for in craft beers. Microbreweries have been popping up to make many local beers that all have one thing in common: the desire to offer increasingly varied flavours. In this context, Mercure Netherlands has entrusted its hotels with a mission: selecting the best, most original local craft beers and introducing them to guests. In summer 2015, the teams brilliantly rose to the challenge by hosting many beer-loving bloggers and journalists in the hotels to write some lines about each brew. The team decided to publish these reviews, which is how Around Beer got started. In November 2015, the magazine Around Beer was launched in Mercure Tilburg Centre, supported by a culinary tasting experience for both hotels, press and beer lovers.
After being distributed across the Netherlands, the magazines are now available in the common areas and restaurants of Mercure hotels. Read it now at Mercure Hotel Amsterdam City! Anyone care for a tasting?
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