Going into the 8th year of the Beer Bloggers Conference the agenda and content sessions have been optimized to appeal to more than beer bloggers and influencers. Discover six solid reasons why your brewery should consider attending the 2107 Beer Bloggers & Writers Conference in Milwaukee, August 4th-6th.
1. Did you miss the Beer Marketing & Tourism Conference in Asheville?
No need to worry! BBC17 hosts tons of relevant marketing sessions. The conference includes direct marketing content on subjects such as Social Media 2.0 and Email Marketing.
2. Get to know the Beer Blogging world
Beer bloggers (in our professional opinion) are more important than ever. With dynamic shifting in the craft beer space, the general public looks to passionate beer lovers and writers to keep them in the loop on the real scoop. The BBC is the ideal format for your brewery to not only network with the top beer writers in the country but to also understand the space and importance of these influencers.
3. Give your team a little history lesson
A marketing team needs ideas to create, share, and promote interesting content for your consumers. BBC17’s keynote speaker is Smithsonian’s own Food & Beer expert and former marketing manager for Magic Hat, Susan Evans. As Susan states in our keynote interview, “Brewing and beer have been an important part of the American experience since before the nation’s founding and continue to shape industry and community life to present day.”
4. Build Relationships
The BBC has historically hosted a slew of excellent sponsors, many of whom have grown to become heavy hitting breweries. Get to know this year’s sponsors during the 2017 Beer Expo and nurture your business relationships. Get to know other breweries, swap stories, network and learn from the competition!
5. Legit Beer content
Julia Herz of the Brewers Association; Greg Deuhs, Master Brewer for the Pabst Brewing Co; Frank Boon from Brouwerij Boon; Ben Keene, Editorial Director of BeerAdvocate; Lester Jones, Chief Economist at the National Beer Wholesalers Association; and Sumit Vohra, CEO and “Chief Drinking Officer” at Lonerider Brewing Company are ALL presenting at the conference. Enough said.
6. Scope out the Milwaukee scene
Getting your brewery team some new exposure never hurts. Get them out to see how Milwaukee is developing their beer scene, how their local brewers are getting involved in Beer Tourism and how beer bloggers perceive all of this development. Sending your team to BBC17 will not only bring some smiles to their faces but they will come back with excellent information, real marketing tips for breweries and some in-depth knowledge on how beer influencers operate.
It’s easy, affordable and can truly give your marketing strategies a big boost in the coming year. Get registered for BBC17 today
Looking to get more exposure? BBC is the perfect place to sponsor and get your brand in front of hundreds of beer influencers. Contact us today to find out remaining sponsor opportunities.
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Mark Zuckerberg
