World Class Beer is proud to once again sponsor the North American Beer Bloggers Conference. We’ve been with the conference since the beginning in Boulder because we believe that the story of beer in America needs to be shouted from the rooftops and we know from experience that beer bloggers are not afraid to stand on a rooftop. They tell the story better than anyone.
By the way, World Class Beer doesn’t brew beer. We’re an association of craft and specialty beer minded distributors. And that gets me a lot of questions each time I attend the conference. Most people immediately ask me – why does a beer distributor want to get in front of a group of bloggers?
Fair question. We’re not as exciting as a brewer in most ways. We don’t malt, mill, mash, lauter, sparge, boil, ferment or package anything. In many ways, that makes us far less interesting to bloggers and consumers in general than most brewers. But distributors are an essential part of the story of variety and choice in American beer and it’s a story we love to tell.
On the surface, beer distributors are the guys and girls who make deliveries to the hundreds of thousands of licensed beer retailers (bars, restaurants, liquor stores, grocery stores, etc.) in America every day. We drive the trucks, take the orders, operate the warehouses, and all that not-so-glamorous stuff.
Look a little deeper and you’ll see that beer distributors are a big part of the equation that has given America the largest selection of craft and specialty beers in the world. We bring thousands of breweries from across the US and the globe to your favorite stores and we do it for a fraction of the cost that it would require via a regular shipping service. Our sales people work to get your favorite brands on the shelf and keep them fresh. And we promote craft and specialty beer in your communities by hosting, organizing and sponsoring beer events.
We’re beer passionate and knowledgeable. You’ll find that many of us are very beer passionate and knowledgeable. Many of us are Certified Cicerones ™ and BJCP (Beer Judge Certification Program) beer judges. We spend our afternoons and evenings working to educate the wait staff at restaurants, or do beer samplings at liquor stores so that people can better understand our products.
For those of you attending the North American Beer Bloggers Conference in Boston this July, we hope to see you there. We’d love to have a beer (or two!) with you and look forward to helping make it a fun and educational experience for all of us.
About Bob Mack:
Passionate about craft and specialty beer, and bringing information and education to industry professionals and to the public in order to help build brands and increase the effectiveness of beer retailers to succeed in the craft and specialty beer category. Bob’s focus has been on eLearning, digital tools and social media, all of which can reach large audiences in an effective manner in a cost effective fashion.
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