We are excited to announce the 2012 European Beer Bloggers Conference will take place May 18-20 in Leeds, UK. Leeds is the heart and soul of West Yorkshire and, as a university town, is well known for its beer culture.
We are equally excited to announce MolsonCoors is again a major sponsor of the conference and has agreed to offset the costs of beer bloggers by providing a £100 scholarship for the first 100 Citizen Beer Bloggers or Writers who register, to offset the registration fee. All you have to do to receive a scholarship refund is a) show up at the conference and b) plan to write at least one blog post or article about the conference. Citizen beer bloggers worldwide are eligible for the scholarship.
Kristy McCready of MolsonCoors UK, well known by many British beer bloggers, told us “”At Molson Coors (UK& Ireland) we recognise most ‘citizen beer bloggers’ write about beer because it is their passion and not to make money. As Britain’s biggest brewer we want to support bloggers in what they do by establishing this scholarship fund for the 2012 European Beer Bloggers Conference so that more great writing about beer is out there.”
At the end of last summer’s London conference, we surveyed attendees and the overwhelming response was to again have the conference in the UK. Granted, most attendees were from the UK but, for a second year at least, we agreed the conference should remain where the largest concentration of active European beer bloggers live.
And when we surveyed a group of UK bloggers, they pointed to Leeds as one of the best beer cities in which to hold the conference. We will celebrate this beer culture with an optional Thursday evening Pub Crawl led by local blogger Leigh Linley from The Good Stuff and other Leeds beer bloggers. In addition, we will have an optional Sunday excursion to nearby Magic Rock Brewing.
In between, we’ll have plenty of great content, speakers, beers, and meals. We will be working with our advisory blogger team in the coming weeks to set the agenda and speakers but please notify us if you have suggestions. We have reserved a block of rooms at the excellent, four-star Metropolitan Hotel at a great rate of £69 single or £79 double.
In 2011, 74% of attendees at the European Beer Bloggers Conference in London rated the experience “outstanding” (5 out of 5). We hope to replicate that in 2012 in Leeds and, with the generosity of MolsonCoors, you don’t have much reason not to attend!