May 11, 2011
London, United Kingdom
The first-ever European Beer Bloggers Conference will take place in nine days on May 20-22 in London. 71 bloggers, writers, and beer industry members have registered to attend the conference and organizers expect up to 80 with final-week registrations.
The conference features an impressive lineup of speakers, ranging from author and brewer Peter Haydon speaking on the History of Brewing in London to Martin Dickie from non-traditional brewery BrewDog on Shaking Up the Brewing Scene in Europe.
Attendees will participate in a number of hands-on (or mouth-on) events, including Beer and Food Pairing and Identifying Flavours and Off Flavours in Beer. A signature event of the conference is Live Beer Blogging, in which eight breweries pour for eight tables of bloggers, rotating in a mad dash, speed dating sort of way.
The conference is supported and made possible by a long list of UK and foreign breweries, with significant support coming from MolsonCoors, Wells and Young’s, and Pilsner Urquell. Other breweries participating range from Italian brewery Birra Toccalmatto to Swiss brewery Bad Attitude to US brewery Rogue Ales and Spirits.
“The outstanding support of the brewing industry speaks volumes about the importance of bloggers in disseminating the word about good beers”, explains Allan Wright of Zephyr Adventures, organizers of the conference. “There are now 989 Citizen Beer Bloggers throughout the world, according to the list on the conference website, and the beer industry has recognized these bloggers have a great ability to reach consumers.”
The London conference follows on the footsteps of an initial conference held in Boulder, Colorado in November and precedes a conference in Portland, Oregon in August. For complete information, see www.BeerBloggersConference.org.