When founder of Sierra Nevada Brewing Co., Ken Grossman, first shopped his beer around in Chico, California, the reception wasn’t entirely glamorous.
“Probably 90 percent of them or more hated it,” he explained. “But the 10 percent who loved it, loved it.”
Over the past three decades, awareness of Sierra Nevada has grown considerably, but it isn’t because of ambitious advertising or marketing efforts. Sierra Nevada has focused on quality and consistency, and have encouraged people who value those things to give their beer a shot. Some of those early folks were writers, and they undoubtedly helped generate momentum.
Today there are industry publications that do great service for craft beer, but Sierra Nevada recognizes that it’s often beer bloggers who are spreading information and shaping the tastes of drinkers in the U.S. and beyond. Your passion drives Sierra Nevada to continue creating, tinkering and, if they’re doing things right, pleasing palates of more than 10 percent.
Sierra Nevada are sponsors of this year’s Beer Bloggers Conference participating in our trade show and Beer Social event, and they’ve hinted that they’re packing a few fun beers to pour and enjoy with you.
Currently, Sierra Nevada has quite a few projects up its sleeve, and would love to chat with bloggers about their second brewery in North Carolina, their new tasting room in Berkeley, CA, beer projects like the Ovila collaboration with the monks at the Abbey of New Clairvaux, their estate hops winding skyward, and whatever other relevant topics pop up.
So beer bloggers – come curious, and come thirsty!