Beer Now Conference

Beer Bloggers, Writers, Social Media Influencers, and Communicators

BBC13 Recap Part III: Saturday July 27th

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What do you get when you get ~150 beer bloggers together for 3 days of tasting, content and networking at a conference? You get over 6000 tweets, loads of photos, tons of amazing beer consumed and logged into Untapped, and an all around good time.

A passion for beer and an inkling to blog about it are the only requirements to join (and perhaps a bit of stamina to get you through the action-packed schedule). We were thrilled to see the great mix of alumni and new attendees this year. Friendships were formed, blog collaborations formed, and great business and networking introductions made.

This post is Part III of our recap series. Want to start at the beginning? Visit Part I & Part II

Below is a summary and collection of tweets from attendees of the conference from Saturday, July 27tth where it was an action packed day of content, a lunch hosted by the National Beer Wholesalers Association, Live Beer Blogging, a magical experience at Harpoon Brewery, and Beer Social.

Content

We got started early with a look at the Current State of Beer Blogging followed by an Industry Beer Blogger Panel, a clinic on the mechanics of beer pouring provided by Heineken, and concluded with a Social Media session after lunch. A lot of great tips on blogging were shared, insights into how bloggers can best leverage their relationships with the industry, and we all learned that when you’re talking about beer, it really is all about the foam.

State of Beer Blogging Report


Industry Beer Blogger Panel

Mechanics of Pouring Beer


Social Media Best Practices

National Beer Wholesalers Association Beer Pairing Luncheon

With all the thought provoking content, we all needed a little nourishment so mid day we headed upstairs in the Boston Park Plaza Hotel where the NBWA hosted a beer pairing lunch. Local cuisine was paired with beer from across the country.

Live Beer Blogging

We had to get creative this year on how to best execute the Live Beer Blogging portion of the event, and luckily for everyone that our friends at Burke Distributing allowed us to come in and hold the event in their wharehouse! All the participating breweries were a part of the Massachusetts Beverage Alliance and World Class Beer, and it was fun to be in the space, taste regional craft beer, and meet with the various brewers. Live Beer Blogging is fast, and is intended to provide bloggers with as detailed of an introduction about a beer and its brewery in 5 minutes as possible. The event is only 50 minutes, so that means a blogger is introduced to 10 different beers over that time.

Harpoon Brewery Dinner

Wow! What a night at Harpoon! Not only did we get to try the beer that they specifically brewed for us as voted on by us, but Harpoon’s hospitality, the spread of spectacular beer and food pairings, and setting within their new brewery truly made this one of the weekend’s top highlights.


Beer Social

The night ended back at the host hotel with Beer Social – an event where 9 breweries came and poured for all us well into Sunday. The intention of the event was not just an exercise in beer tasting, but everyone was encouraged to engage on various social media platforms. In addition to a Twitter stream, there was a Google Plus Hangout, Facebook posts, Instagram pics, etc. What it really ended up being was a great way for people to meet and network with each other and with the breweries.

In true BBC fashion, many of us continued to taste the beers provided to us until the hotel told us our time was up and it was time to leave the room. Sleep was a necessity, albeit for only a few hours until we were to meet in the same room at 9:30am. You can read all about Sunday’s events in Part IV.

Part I
Part II

The Latest

Hiring Digital Marketing Manager for Zephyr United (Our Tour Division)

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Taste Vacations (or, more specifically, our overarching travel company, Zephyr United Travel Collection, which is our sister company) is hiring a new office employee to conduct the marketing for all three of our travel brands.

As you probably know, Zephyr United is a small company. We currently have 4.5 full-time employees (including Allan), and one of those positions is left vacant by our Marketing Lead to pursue a new career path.

We are specifically looking for an individual with marketing experience, preferably in the travel industry. The individual also needs to have an outgoing, caring, fun personality, as all our office staff also guide tours. The pay is not going to make you rich, but the lifestyle benefits are superb. Plus, you can work where you live as we gave up our brick-and-mortar office long ago (way before the pandemic).

Do you know someone who might be interested? Please refer them to the job description and application form. Application deadline is August 10.

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