Zephyr Conferences is proud to announce our newest conference, the Beer Marketing & Tourism Conference. The conference will take place March 28-30, 2017 in Asheville, North Carolina and Citizen Beer Bloggers are eligible for a $200 discount. (See below.)
The craft beer revolution is booming. Yet, with increasing numbers of breweries throughout the United States and the world, competition for tap room visitors and retail shelf space is becoming competitive. It is because of this that beer tourism and beer marketing are now of strategic importance.
The Beer Marketing & Tourism Conference is for the beer and tourism industries. But beer bloggers are very welcome: to learn, gain subject matter, and report on the conference. Citizen Bloggers are eligible for a $200 discount if you plan to report on the conference (just email us for a code) and, regardless, we hope you help us spread the word.
We at Zephyr are already quite involved with beer tourism. We run beer tours with our Taste Vacations tour company and active beer tours with Zephyr Adventures. We ran workshops on beer tourism and beer marketing last November in Virginia to test the concept. And we are in our sixth year of operating a similar Wine Marketing & Tourism Conference.
We are excited to add this new conference to our Zephyr Conferences schedule!